Reduce uncertainty before the click Feedback

Finding

Sometimes users understand what a button says, but they don't know exactly what will happen after clicking it.

For example:

Continue

Continue to what?

Idea

Use the UI to show what happens next before the user clicks.

For example:

Cart → Address → Payment

If the user is currently on Address, the next button can say:

Continue to payment

Now the user doesn't have to guess.

Why I like it

A good interface doesn't only tell users what they can do.

It also helps them understand what will happen next.

Give users confidence before they take the action.